History
Origin- from the 1960s to the 1970s
In the 1960s, a staunch capable woman whose
husband was often away from home to do land survey for the government was
determined to share her husband`s responsibility of raising their big family.
Based on a common practical idea that everyone needs shoes, this woman financed
her second son to set up Shen Ji Leather Shoes with money collected from a loan
club, and the story started then. She is the very head of Lee Da Leather-Shen
A-Mei, and her second son is the Chairman of the Board of Lee Da Ge Shi (LDGS) Conglomerate, Lin Hui-Hsiung.
In
the beginning, the grandmother, Ms. Chen, acted as a sales representative who
also solicited orders; the grandfather was responsible for billing and collecting
payments; the father developed and cut materials by himself while doing
business; the mother ensured product quality, packaging and shipment. About 50
people, including the Lin family, employees, craftsmen, and apprentices, all
worked and lived in a family factory of around 150 square feet, a microcosm of
early small and medium enterprises in Taiwan.
The
company, Shen Ji
Leather Shoes, started to market its own products after producing its own products. In the 1970s, the company opened five shoe
shops in Ximending, Taipei, an