What do you think about corporate culture?

Written by: Vic

The ancient Roman philosopher MT Cicero used "Cultura Animi" to describe the highest state of human development and later evolved into the word "culture".

The achievements achieved by learning the essence of thought and behavior are reflected in the three levels of utensils, systems and spirits, reflecting popular culture, subculture, Eastern and Western culture, Confucian culture and so on.

After exploration, it can also be subdivided into these three levels of corporate culture. Corporate culture is no exception.

From the perspective of culture, it is "humanistic education", it is closely related to human beings, and there must be "people" in order to have culture.

Forbes (Forbes) survey of the world's top 100 innovative companies (The World's Most Innovative Companies), Tencent Holdings (software services), Netflix (retail), Hermès (consumer luxury goods), Starbucks (catering) in the comprehensive top 100 The ranking of innovative companies cannot be denied that Netflix has invested in corporate culture and innovation. However, how the 180-year-old Hermès has become the only company in the category of luxury goods on the Forbes innovation list, its corporate culture of maintaining innovation is more intriguing.

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(source/Hermès)

From Hermès, founded by Thierry Hermès in Paris in 1837, to the joint business model of at least five families today, the only constant is the absolute influence of the family in the decision-making level of the entire enterprise, which is obviously different from the mainstream recruitment of management talents. The difference, on the contrary, allowed Hermès to condense the family consciousness in 2011 to successfully resist the acquisition of LVMH Group, and gave the whole group 20 years to make long-term planning. We think that the rigidity and lack of innovation ability of family enterprises can lead to Forbes. Why can they be evaluated by the top 100 innovative enterprises surveyed by Forbes? For Axel Dumas, the brand CEO who leads the entire group to keep moving forward and the sixth-generation descendant of Hermès, the two most important values: "respect and maintain tradition" and "not afraid of change and innovation".

source:https://www.thefinder.com.sg/healthy-living/shopping-fashion/lesson-we-can-all-learn-secret-hermes-success/

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Craft craftmanship (utensils) and quality (system) are traditional. They do not pursue standardized mass manufacturing, but put the spirit of one craftsman's independent production and maintenance into each product, and even buy the whole crocodile farm in pursuit of stable high quality. At the same time, they attach importance to human experience and creative desire (spirit). Good VIP experience comes from the intentions of internal employees, "If you can't move employees, it won't work for customers. Make employees happy first, and they will be willing to bring the same feelings to customers. This is the philosophy of Hermes leading the big family! Guests talk about the castle, and Hermes staff may have lived in it! Employees agree with the company, they can communicate with customers on behalf of the company, and have enthusiasm to convey their feelings to customers." At the same time, they do not call the production base "factory" but "workshop", and the number of workshops is maintained at the number of each person's name known by the manager.

source:https://blog.ha.com/2018/01/the-top-11-hermes-handbags-that-should-be-in-your-collecting-plans-for-2018/

In the three-day inside the orange box, the corporate culture education for newcomers continued to train employees from the perspective of "creating desire" to look at the history of the company to the case study of Birkin bags with top craftsmanship. With the change of desire itself, Hermes also Strive to creatively extend the motivation of customers to buy products. From saddles to Birkin bags, there is a branch line of accessories, clothing and perfume, to the APPLE WATCH strap that embraces several young customers recently. In 2020, Hermes will also enter the field of beauty. Although Hermes does not have a marketing department, it has under the influence of corporate culture; every employee is a person who creates desire.

Forbes magazine once described: Just as McKinsey (McKinsey) does not have a consulting department, Microsoft does not have a computer software department, similarly, Hermes does not need a marketing department, because marketing is the core business of the company.

source:https://www.straight.com/blogra/487431/bloody-peta-protest-outside-hermes-store-vancouver-photos

However, today's major brands (Chanel, Gucci, Versace, Coach, Michael Kors, etc.) move closer to the international PETA and refuse to use fur and rare crocodile skin materials, and the development of Chinese e-commerce determines the market marketing. In 2017, Hermes's income was overtaken by Gucci, which is close to young people, Hermes, which is based on leather technology and hunger marketing, is forced to face a test, but even so, Hermes's profit is still rising steadily. Perhaps Hermes is relatively careful in digital e-commerce, but if it doesn't pay attention, it will lose its century old corporate culture and value. How can it not do it step by step?

Enterprises will think about transformation when they encounter a turning point, while benchmarking companies often ignore their own advantages and corporate culture, "What changes are necessary? What values should be retained? What kind of talents is necessary?"

Culture must be formed when people interact with each other. A person can become a brand at most, but it will not form a culture. Items can be copied, and brands can be copied, but culture is difficult, because it is difficult to find the same group of people. Interact in the same time and space background, and at the same time, culture will also actively affect newcomers, so that newcomers can quickly integrate into the interaction of this cultural circle, and form long-term influence from the level of utensils, systems and spirituality, just like when you hear ROCKER, you will have below gesture!

Even if you don't know the meaning behind gestures at all, there are many incidents in history where one person destroys an entire culture. The reason is that transformation is not to solve existing problems, but to focus on future opportunities, when we only focus on existing ones. Problems and misinterpretation, it is easy to lose the niche for many years, and the accumulation of culture is not overnight, but it can be destroyed in an instant. If you become too fast, you will lose yourself

, if you become too slow, you will lose competition. Any change will have positive and negative effects. On both sides, if you don't study carefully, you may lose more. Let's work together.

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